To the left is Daire. They are a character we produced for Ulster University Student's Union. Daire is androgynous in gender and racial background so that students from all walks of life can relate to them.
This character acted as the main character in 3 branded explainer videos we produced for UUSU resulting in one of our major success stories!
We pride ourselves in our ability to create enticing and visually appealing branded characters. Personifying your brand is important in generating a rapport with your clients/customers.
Animated characters tend to gel with international audiences better than live action ones. And in times where it is not possible to film on location, animated characters are the next best thing.