Evoke is an app by artist, Niamh McConaghy, designed to assist those living with chronic pain by using art therapy and machine learning. The app was designed to analyse art drawn from patients as well as short surveys to gain insights into the mind of the user that could be brought into professional therapy settings.

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Client Brief

Evoke was an Ulster University spin-out going for investment funding. As such, they required materials for pitch development. In addition to the explainer video, we produced multiple animated graphics for pitch presentations.

Outcome

Aura Developed a fully animated explainer video to help explain the concept to investors and potential users. The video received great engagement in its first week of release, getting 16,000 views with an audience retention 25% over average.

The content helped Evoke secure their first round of investment.